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The back office

You’re in control, no developer required.

Set up your booking page, your rules and your client messages yourself, in plain English. Running more than one site? Switch between clinics from a single login.

admin.vet.apexhq.com.au · Logo & Colours
The live back office, Logo & Colours tab with a live preview of the clinic's booking page

Run a group? Switch clinics from one login.

Multi-location groups manage every clinic's branding, rules and templates from a single dashboard, exactly how our founding group runs three clinics today.

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The back office, tab by tab

Everything is yours to control, and this is the real thing.

No code, no waiting on us: change a setting and your booking page updates instantly. These are live screens from the actual back office, branded for a demo clinic.

Back office, Pet configuration: species shown on the booking page, every field mandatory, optional or hidden
Species & pet fields
Add any species your clinic treats, and set every pet-detail field as mandatory, optional or hidden.
Back office, Clinic profile with contact details and smart placeholders for messages
Your clinic details, everywhere at once
Name, phone, email and address, used as smart placeholders across every client message.
Back office, Appointment types mapped to PMS types: duration, species, booking windows, deposits
Appointment types, mapped to your PMS
Duration, eligible species, earliest & furthest slots, optional deposits, all synced for real-time availability.
Back office, Email and SMS templates with placeholders, or let AI write the template
Your messages, your voice, or let AI write them
Confirmation, cancellation, modification and reminder templates for email and SMS, with smart placeholders.
Back office, AI Settings: train the booking assistant on tone, how to address clients and topics to avoid
Train the AI to sound like your clinic
Warm, professional or playful, set the tone, how clients are addressed, and what the assistant must never say.
Back office, Analytics: bookings, customers, cancellations and AI vs step-by-step booking channel
See exactly how booking is performing
Bookings, new clients, cancellations, busiest appointment types, and how many bookings the AI took for you.
Back office, Payments: connect your own Stripe account so booking deposits go straight to the clinic
Deposits straight to your account
Connect your own Stripe account, deposits cut no-shows and land with you, never with us.
See every tab in a demo →
A 20-minute walkthrough of the whole back office, on your clinic's data.
And that's not all of it
Clinicians, screening rules, system messages, hours, holidays & more below.
Clinicians synced from your PMS Customer-info rules Screening keyword rules On-page system messages Working hours, breaks & holidays Advanced settings & notice periods

Set it up once. Change it any time, yourself.

See the back office end-to-end in a 20-minute demo. No obligation.