Booking PlatformApex Vet AssistanceOnline ConsultsMarketplaceFor ClinicsPricingWhy Apex VetAbout Sign inBook a demo
Our vision

From clinic software to Australia's pet-care ecosystem.

Online booking and an AI assistant help clinics today. Next, our marketplace connects every Australian pet owner with trusted local care, turning Apex Vet from a tool clinics use into the network that grows them.

The market

A big, local market, mostly independent.

31.6M
pets in Australia
73%
of households own a pet (7.7M homes)
+10%
growth in pet numbers over three years
$5.7B
veterinary services industry
$21.3B
pet spending a year
~3,800
clinics in Australia
89%
of clinics are independent
The opportunity

Built for the part of the market everyone ignores.

TAM
≈ $18M ARR

3,800 clinics × ~$4,800 / year. The total Australian clinic market for an all-in-one platform.

SAM
≈ $12M ARR

~2,500 online-booking-ready independents, the clinics we serve first.

Traction

Live today, in production.

Apex Vet is live and in daily use with an Australian veterinary group, three clinics, one login, and real online bookings flowing straight into the practice calendar.

  • 3 clinics live in production

    Booking and AI Assistance in production with our founding group.

  • Real two-way write-back

    Not a pilot mock, appointments land in the live calendar.

CASE STUDY, PLACEHOLDER

ROI case study coming soon

We're measuring the impact with our founding clinic group now. Verified ROI figures will be published here, we won't quote numbers until they're real.

Founding-group ROI metrics, to be added
The roadmap

Prove it. Land it. Connect it.

Phase 0
In production

Prove with the founding group

Run booking + AI in production with our multi-clinic founding group and harden the platform on real data.

Phase 2
Coming

Launch the marketplace

Open the consumer app, turning the clinic network into a demand engine that sends owners to Apex Vet vets.

Investors & partners

Want the full story?

We're happy to walk partners and investors through the product, the data and the plan.